We are ACTIVE APOSTLE! Are you?AA Crew
If you’re tuning in to this, our first blog post, then welcome to ACTIVE APOSTLE (AA). We want to use this opportunity to celebrate going live and to tell you a little bit more about what we have planned. The idea behind AA was initially conceived after realising that most garments nowadays, including activewear, are manufactured unethically, in factories that neglect occupational health and safety standards, exploit workers and pollute the surrounding environment by excreting toxic chemicals. However we rarely understand the ills of today’s fashion supply chains as we’re so far removed emotionally, economically and geographically from the production of our clothes – it’s one of the most damning indictments of modern society and rapid change is needed.
So being active people for many years, we’ve brought our passion for fitness and fashion together, with excellent quality activewear made from sustainable materials and manufactured in ethical facilities where workers are not only paid a living wage but valued for their labour. We’re super excited about the upcoming launch of our first collection too, made from recycled fishing nets. Now I hear some of you screaming “Ewww gross”, or “will my clothes smell like fish?” Rest assured though, the nets undergo a regeneration and purification process that reverts them back to their original purity. I guess it’s true what they say, one man’s trash, is another man’s treasure. Not to mention, your support is reducing the amount of plastic floating in our oceans too; imagine all those sea turtles that would thank you 😀.
Our vision at AA, stretches far beyond just making great workout gear though. We’re passionate about bringing sustainability into everything that we do. That means living a healthy lifestyle in mind and body. We’ll be delving into topics such as consumerism, the environment, recipe recommendations and even dishing out some fitness tips to get you ACTIVE! By blogging, we bring about our purpose to build a community around sustainability. We don’t believe in increasing our standard of living while compromising our standard of life.
We also recognise many people don’t understand how to go about living a sustainable lifestyle, so this resource is intended to help. Bear in mind though, while we have strong opinions, we don’t have all the answers, and we, like most people, are still discovering the world of sustainable living ourselves. So don’t just take our word as gospel. Do your own research and have it verified yourself. Chances are we’re going to make a few blunders along the way, but together we can learn and grow.
Lastly, while there’s a team of people behind AA, including bloggers and influencers, we want this brand to represent all of us, including you! If you care about the planet that we live in and the people that we live alongside, then you too are an ACTIVE APOSTLE.
Please share your thoughts and comments; we’d love to hear from you regardless of your view. Sign up to our mailing list too to keep updated on our upcoming launch and new product lines.
Every step you take is a step closer to a healthier you and healthier planet.
We’ve also gone live with our social media handles on Facebook, Instagram, Twitter and Pinterest, so feel free to follow us there too. Although we still have no idea how to use Pinterest, so bear with us on that one. 😬
Founder of ACTIVE APOSTLE