Certifications in the Fashion Industry: Fair Trade
When someone introduces you to a new ethical product, are you ever tempted to yell into the void, “What does ethical even mean?” You’re not alone. Ethical is in, and with it slick branding and deceptively vague marketing that has the power to dress up conventional goods as wholesome and green without any change to formulation or strategy - or potentially worse, allows multinational corporations to employ the language of Corporate Social Responsibility without actually enforcing these standards. The problem...