Certifications in the Fashion Industry: Fair Trade

When someone introduces you to a new ethical product, are you ever tempted to yell into the void, “What does ethical even mean?”   You’re not alone. Ethical is in, and with it slick branding and deceptively vague marketing that has the power to dress up conventional goods as wholesome and green without any change to formulation or strategy - or potentially worse, allows multinational corporations to employ the language of Corporate Social Responsibility without actually enforcing these standards. The problem...

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Slow Food

The fast food revolution is upon us. Giant food chains stand tall on every corner of the world, and we’re far too familiar with spilling food on our laps as we race from meeting to meeting. Our busy lifestyles mean dining tables are left to gather dust, and cooking traditions passed down through generations, are being forgotten. Food has become a fleeting necessity; a requirement to keep on going, rather than an enjoyable experience. Enter: Slow food. What is Slow Food? The...

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Power to the People: How to Raise Up the Rights of Garment Workers

She rises before dawn, puts on the well-worn clothes she laid out the night before, kisses her toddler goodbye, and hurries off into the already crowded streets. Walking up the steps to the 5 story building she has worked in since she was 16, she looks up at its shadowy form, wondering if this will be the day it comes tumbling down. The building manager has been warned a thousand times, it seems, but he insists he doesn’t have...

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Fitness – How Do You Stay Motivated?

It’s 6am, the alarm clock goes off and you immediately hit the snooze… Just another 10 more mins you say to yourself. Or you’ve just finished a long day at work and you slump in your seat (if you’re lucky to score one) on the train for the long commute back home. Either way, the last thing on your mind is hitting the gym for your daily workout. We’ve all been there and it perplexes us how others around...

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5 Steps To Becoming A Conscious Consumer

Mindless consumerism is taking over our lives, our spirits, our families, and our pockets. We’re consuming things far beyond our means, at rates that are depleting the earth’s resources. We’re becoming trapped in the marketing ploys of companies with the most money, not the best products, and our rapidly growing society means the problem is snowballing. It’s no wonder mindfulness, consciousness, and simplicity, are the buzz words of the moment. Waking up to our impact on the world, can...

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The Journey of a T-Shirt

You may consider yourself an urban nomad, but, chances are, the t-shirt you’re wearing is better traveled than you. When you boil it down to its simplest form, a t-shirt is simply the fabricated version of cotton fiber that is cultivated across millions of acres of farmland in such disparate places as India, Brazil, Uzbekistan, and the USA. It is tended to by thousands of agricultural workers, harvested, then sent off to another country for processing and weaving before...

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We are ACTIVE APOSTLE! Are you?

Hi Everyone, If you’re tuning in to this, our first blog post, then welcome to ACTIVE APOSTLE (AA). We want to use this opportunity to celebrate going live and to tell you a little bit more about what we have planned. The idea behind AA was initially conceived after realising that most garments nowadays, including activewear, are manufactured unethically, in factories that neglect occupational health and safety standards, exploit workers and pollute the surrounding environment by excreting toxic chemicals. However...

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